A luxury guide on where to go in the Swiss Alps

Find where to go in the Swiss Alps with this guide to the thrills and wonders of Switzerland's finest ski resorts.
A luxury guide on where to go in the Swiss Alps
Découvrez l'offre sur mesure

The Swiss Alps are known, in equal measure, for their daring heights, lavishing villages and chalets, warming alpine cuisine, and pristine skiing conditions. Deciding where to go for your Swiss Alps holiday to enjoy all of these endeavours can feel somewhat challenging. With this guide, you can get a taste of our three favourite destinations and some of the luxury holiday homes we have in each. 

Where to go in the Swiss Alps

  • Gstaad 
  • Verbier
  • Zermatt

In the heart of the Bernese Oberland: Gstaad



Known for its winter hiking trails, skiing, and the numerous cross-country slopes that web across the brumal landscape, Gstaad has become a haunt for the wealthy, the famous, and the royal. Its opulence trickles its way down the valley across nine chalet villages between altitudes of 1,000 and 1,400 metres. In the clamour of wealth and its accompanying staff that descend on Gstaad over the Christmas period, the population nearly quadruples.

But set against all this wealth and prestige, you will find on either side of Christmas a traditionally quaint Alpine ambience; one where the locals happily carry on with their modest lives before the billions flood in with their overwhelming glitz. This is a lavishing destination with superb skiing, boasting 200km of piste up to an altitude of 3000m, and a must-do on our list of where to go in the Swiss Alps. 

Where to stay 


The Collection

Return to Chalet Orpin's cosy embrace, kick off your boots and make your way to the sauna for a sizzling end to a day of carving across the extensive slopes of Gstaad. This chalet is what alpine dreams are made of, with exposed wooden surfaces, which cast their uniquely homely scents around the villa, easing you into a lull beside the crackling fire.

The mountain views from the terrace, the kitchen, or the dining room will be the perfect place to ponder the area's beauty over a cup of coffee before ascending the whitened slopes once more. 

World-class skiing in the winter wonderland of Verbier


Verbier is the charming gatekeeper to the 4 Valleys ski area - the biggest ski area in Switzerland - where over 400km of well-serviced pistes and a bounty of off-piste await exploration. Verbier is the freeride capital of the world; a playground for winter sports enthusiasts who have a penchant for thrills. The ski area allows you access to several resorts on the same ski pass. From many of the mountain restaurants and cafes, the backdrop is inimitable, with sweeping views of Mont Blanc and Combins Massif. 

The skiing in the winter and the mountain trails and Verbier Bike Park in the summer are enough to entice adventurers, but it is the towns and their lavishing touches that complete this Alpine gem. Verbier plays host to upmarket restaurants, a spirited nightlife, and quaint pedestrian streets that are discretely lined with luxury brands and cosy joints for a drink. Verbier has a great reputation for aprés ski festivities, as boot-clad revellers dance their way into the night as heavy snowflakes salt the night sky. 

Where to stay

New call-to-action

The Collection

Rise from your plush, cloud-like bed and pad down to the sitting room, where the yawning windows peer onto the spectacular valley below and the fire roars at the foot of the towering stone chimney. The late afternoons in Chalet Petit Ours are for steady games of table tennis, lapping up the vistas from the terrace jacuzzi, or disappearing into the billowing clouds of the steam room. 

This 11-guest chalet boasts six bedrooms, all with en-suite bath or shower rooms. The boot room has plenty of storage room and heaters, so pull on your now-warm gear and walk off to the slopes nearby. This chalet has all the answers to your question of where to go in the Swiss Alps. 

Views of the most glorious mountain peaks in Zermatt 


Slightly aback from the iconic Matterhorn - or Mont Cervin - with its much-adored pyramidal resemblance that is famously stamped across Toblerone packaging, sits Zermatt. The town is a pool of twinkling lights and snow-crested chalets, aglow as the sun sinks behind the encircling lofty peaks. As one of the highest ski areas in Europe and with its ample pistes for intermediate to advanced skiers, Zermatt is a destination not for the faint of heart. Whilst Zermatt's fame has drawn in a lot of wealth, its true appeal lies in its retention of authenticity; the locals remain warm and welcoming. 

The area flaunts around 360km of runs, with varying difficulty that also caters for beginners. Those seeking a week of intrepid skiing will have no disappointments when visiting Zermatt, with breathtaking views serving as the backdrop. Matterhorn's white cloak changes hues with the light of each day, turning gold at dawn and dusk. The staggering scale of the mountain is a constant reminder of the sheer power and majesty of the Swiss Alps. In the town, scents emanate from crêperies and chocolatiers, enticing passersby to indulge in these lip-smacking treats. Come summer, the snow recedes to reveal a wealth of other activities, such as hiking, paragliding, golf, fishing, and mountain biking, among many others. This is a great place to visit throughout the year; a gem on our list of where to go in the Swiss Alps. 

Where to stay

New call-to-action

Chalet Shalimar is a ski-in-ski-out chalet boasts the full accoutrement, with an indoor swimming pool, a sauna, and a steam room for its 20 guests to make use of. Arrange for our in-house ski and boot fitting service to kit you out for the week. Having spent the day gliding through a fresh dumping of powder, ski straight home and dive into the restful weightlessness of the swimming pool, allowing your tired muscles to relax fully.  

Explore our collection of chalets and apartments to begin your luxury ski holiday to some of the most thrilling, lavishing, and stylish luxury holiday destinations in Europe. 

The Collection

You might also like

Choose Your Family Ski Holiday in Switzerland

Ready to hit the slopes this winter? Where could be a better place than the Swiss Alps? Keep reading to learn about our favourite family ski holidays in Switzerland.

A stay at Verbier ski resort: skiing, luxury, and thrills.

Put on your jumpsuit, gloves and hat, we set off for a tour of the very famous Verbier resort in the Swiss Alps. On the menu: skiing, gastronomy and exceptional panoramas.